{"id":1466,"date":"2024-11-19T11:11:57","date_gmt":"2024-11-19T16:11:57","guid":{"rendered":"https:\/\/musana.org\/us\/?post_type=resources&#038;p=1466"},"modified":"2025-10-23T06:43:03","modified_gmt":"2025-10-23T11:43:03","slug":"why-does-it-take-a-rock-star-to-get-us-talking-about-aid-to-africa","status":"publish","type":"resources","link":"https:\/\/musana.org\/us\/resources\/why-does-it-take-a-rock-star-to-get-us-talking-about-aid-to-africa\/","title":{"rendered":"Why does it take a rock star to get us talking about aid to Africa?"},"content":{"rendered":"<div class=\"wpb-content-wrapper\">[vc_section el_class=&#8221;resource-single&#8221;][vc_row full_width=&#8221;stretch_row&#8221; content_placement=&#8221;middle&#8221; equal_height=&#8221;yes&#8221; remove_bottom_col_margin=&#8221;true&#8221; el_class=&#8221;resource-single__hero-banner&#8221; css=&#8221;.vc_custom_1754565794100{background-color: #00383e !important;}&#8221;][vc_column width=&#8221;1\/3&#8243; el_class=&#8221;col-text&#8221;]<h2 class=\"vcex-heading vcex-heading-plain vcex-module wpex-heading wpex-text-2xl\"><span class=\"vcex-heading-inner wpex-inline-block\">Why does it take a rock star to get us talking about aid to Africa?<\/span><\/h2><ul class=\"vcex-post-meta meta vcex-module wpex-flex wpex-flex-wrap wpex-items-center date\"><li class=\"meta-date\"><time datetime=\"2024-11-19\">November 2024<\/time><\/li><\/ul><ul class=\"vcex-post-meta meta vcex-module wpex-flex wpex-flex-wrap wpex-items-center tag tag-content-hub\"><li class=\"meta-post-terms\"><span><a class=\"term-17\" href=\"https:\/\/musana.org\/us\/content_type\/news\/\">News<\/a><\/span><\/li><\/ul><ul class=\"vcex-post-meta meta vcex-module wpex-flex wpex-flex-wrap wpex-items-center tag tag-region-hub\"><\/ul><ul class=\"vcex-post-meta meta vcex-module wpex-flex wpex-flex-wrap wpex-items-center tag tag-topic-hub\"><li class=\"meta-post-terms\"><span><a class=\"term-119\" href=\"https:\/\/musana.org\/us\/topic_hub\/general\/\">General<\/a><\/span><\/li><\/ul>[\/vc_column][vc_column width=&#8221;2\/3&#8243; el_class=&#8221;col-image&#8221;]<figure class=\"vcex-image vcex-module\"><div class=\"vcex-image-inner wpex-relative wpex-inline-block\"><img width=\"1878\" height=\"1056\" src=\"https:\/\/musana.org\/us\/wp-content\/uploads\/sites\/2\/2025\/10\/Blog-Images.png\" class=\"vcex-image-img wpex-align-middle\" alt=\"\" loading=\"lazy\" decoding=\"async\" srcset=\"https:\/\/musana.org\/us\/wp-content\/uploads\/sites\/2\/2025\/10\/Blog-Images.png 1878w, https:\/\/musana.org\/us\/wp-content\/uploads\/sites\/2\/2025\/10\/Blog-Images-300x169.png 300w, https:\/\/musana.org\/us\/wp-content\/uploads\/sites\/2\/2025\/10\/Blog-Images-1024x576.png 1024w, https:\/\/musana.org\/us\/wp-content\/uploads\/sites\/2\/2025\/10\/Blog-Images-768x432.png 768w, https:\/\/musana.org\/us\/wp-content\/uploads\/sites\/2\/2025\/10\/Blog-Images-1536x864.png 1536w\" sizes=\"auto, (max-width: 1878px) 100vw, 1878px\" \/><\/div><\/figure>[\/vc_column][\/vc_row][vc_row equal_height=&#8221;yes&#8221; remove_bottom_col_margin=&#8221;true&#8221; el_class=&#8221;resource-single__section resource-single__go-back&#8221; el_id=&#8221;go-back&#8221;][vc_column]<a href=\"https:\/\/musana.org\/us\/resource-hub\/\" class=\"vcex-button theme-txt-link wpex-inline-block inline link-go-back\"><span class=\"vcex-button-inner theme-button-inner wpex-flex wpex-flex-wrap wpex-items-center wpex-justify-center\">Back<\/span><\/a> [\/vc_column][\/vc_row][vc_row equal_height=&#8221;yes&#8221; remove_bottom_col_margin=&#8221;true&#8221; el_class=&#8221;resource-single__section resource-single__text&#8221; el_id=&#8221;main-text&#8221;][vc_column width=&#8221;1\/4&#8243; el_class=&#8221;col-sidebar&#8221;]<div class=\"vcex-recent-news-wrap vcex-module\"><div class=\"vcex-recent-news wpex-clr\"><div class=\"theme-heading border-bottom vcex-recent-news-header vcex-module-heading\"><span class=\"text\">Related resources<\/span><\/div><div class=\"vcex-recent-news-entry-wrap vcex-grid-item col-1\"><article class=\"vcex-recent-news-entry wpex-flex post-3600 resources type-resources status-publish has-post-thumbnail hentry content_type-news topic_hub-general entry has-media\"><div class=\"vcex-news-entry-details wpex-flex-grow entry-details wpex-first-mt-0 wpex-last-mb-0 wpex-clr\"><header class=\"vcex-recent-news-entry-title\"><h2 class=\"vcex-recent-news-entry-title-heading wpex-text-lg entry-title wpex-mb-5\"><a href=\"https:\/\/musana.org\/us\/resources\/musana-movie-wins-major-national-award\/\">Musana movie wins major national award<\/a><\/h2><\/header><\/div><\/article><div class=\"vcex-recent-news-entry__divider wpex-divider wpex-my-20\"><\/div><\/div><div class=\"vcex-recent-news-entry-wrap vcex-grid-item col-1\"><article class=\"vcex-recent-news-entry wpex-flex post-3485 resources type-resources status-publish has-post-thumbnail hentry content_type-news topic_hub-general year_hub-64 entry has-media\"><div class=\"vcex-news-entry-details wpex-flex-grow entry-details wpex-first-mt-0 wpex-last-mb-0 wpex-clr\"><header class=\"vcex-recent-news-entry-title\"><h2 class=\"vcex-recent-news-entry-title-heading wpex-text-lg entry-title wpex-mb-5\"><a href=\"https:\/\/musana.org\/us\/resources\/enterprise-over-aid-musana-takes-its-message-to-parliament\/\">Enterprise over aid: Musana takes its message to Parliament<\/a><\/h2><\/header><\/div><\/article><div class=\"vcex-recent-news-entry__divider wpex-divider wpex-my-20\"><\/div><\/div><\/div><\/div><h2 class=\"vcex-heading vcex-heading-plain vcex-module wpex-heading wpex-text-2xl\"><span class=\"vcex-heading-inner wpex-inline-block\">Share<\/span><\/h2><style>.vcex-social-links.vcex_69de2972e1e2d .vcex-social-links__item{color:#ffffff;background:#fa1500;}<\/style><div class=\"vcex-social-links vcex-module wpex-flex wpex-flex-wrap wpex-social-btns vcex-social-btns wpex-items-center wpex-gap-5 wpex-last-mr-0 vcex_69de2972e1e2d\"><a href=\"#\" class=\"vcex-social-links__item wpex-social-btn wpex-social-btn-flat wpex-social-bg wpex-rounded-full wpex-has-custom-color wpex-x-twitter\"><span class=\"vcex-social-links__icon wpex-icon\" aria-hidden=\"true\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 512 512\"><path d=\"M389.2 48h70.6L305.6 224.2 487 464H345L233.7 318.6 106.5 464H35.8L200.7 275.5 26.8 48H172.4L272.9 180.9 389.2 48zM364.4 421.8h39.1L151.1 88h-42L364.4 421.8z\"\/><\/svg><\/span><span class=\"screen-reader-text\">Twitter<\/span><\/a><a href=\"#\" class=\"vcex-social-links__item wpex-social-btn wpex-social-btn-flat wpex-social-bg wpex-rounded-full wpex-has-custom-color wpex-linkedin\"><span class=\"vcex-social-links__icon wpex-icon\" aria-hidden=\"true\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 448 512\"><path d=\"M100.3 448H7.4V148.9h92.9zM53.8 108.1C24.1 108.1 0 83.5 0 53.8a53.8 53.8 0 0 1 107.6 0c0 29.7-24.1 54.3-53.8 54.3zM447.9 448h-92.7V302.4c0-34.7-.7-79.2-48.3-79.2-48.3 0-55.7 37.7-55.7 76.7V448h-92.8V148.9h89.1v40.8h1.3c12.4-23.5 42.7-48.3 87.9-48.3 94 0 111.3 61.9 111.3 142.3V448z\"\/><\/svg><\/span><span class=\"screen-reader-text\">LinkedIn<\/span><\/a><a href=\"#\" class=\"vcex-social-links__item wpex-social-btn wpex-social-btn-flat wpex-social-bg wpex-rounded-full wpex-has-custom-color wpex-facebook\"><span class=\"vcex-social-links__icon wpex-icon\" aria-hidden=\"true\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 512 512\"><path d=\"M512 256C512 114.6 397.4 0 256 0S0 114.6 0 256C0 376 82.7 476.8 194.2 504.5V334.2H141.4V256h52.8V222.3c0-87.1 39.4-127.5 125-127.5c16.2 0 44.2 3.2 55.7 6.4V172c-6-.6-16.5-1-29.6-1c-42 0-58.2 15.9-58.2 57.2V256h83.6l-14.4 78.2H287V510.1C413.8 494.8 512 386.9 512 256h0z\"\/><\/svg><\/span><span class=\"screen-reader-text\">Facebook<\/span><\/a><a href=\"#\" class=\"vcex-social-links__item wpex-social-btn wpex-social-btn-flat wpex-social-bg wpex-rounded-full wpex-has-custom-color wpex-spotify\"><span class=\"vcex-social-links__icon wpex-icon\" aria-hidden=\"true\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 496 512\"><path d=\"M248 8C111.1 8 0 119.1 0 256s111.1 248 248 248 248-111.1 248-248S384.9 8 248 8zm100.7 364.9c-4.2 0-6.8-1.3-10.7-3.6-62.4-37.6-135-39.2-206.7-24.5-3.9 1-9 2.6-11.9 2.6-9.7 0-15.8-7.7-15.8-15.8 0-10.3 6.1-15.2 13.6-16.8 81.9-18.1 165.6-16.5 237 26.2 6.1 3.9 9.7 7.4 9.7 16.5s-7.1 15.4-15.2 15.4zm26.9-65.6c-5.2 0-8.7-2.3-12.3-4.2-62.5-37-155.7-51.9-238.6-29.4-4.8 1.3-7.4 2.6-11.9 2.6-10.7 0-19.4-8.7-19.4-19.4s5.2-17.8 15.5-20.7c27.8-7.8 56.2-13.6 97.8-13.6 64.9 0 127.6 16.1 177 45.5 8.1 4.8 11.3 11 11.3 19.7-.1 10.8-8.5 19.5-19.4 19.5zm31-76.2c-5.2 0-8.4-1.3-12.9-3.9-71.2-42.5-198.5-52.7-280.9-29.7-3.6 1-8.1 2.6-12.9 2.6-13.2 0-23.3-10.3-23.3-23.6 0-13.6 8.4-21.3 17.4-23.9 35.2-10.3 74.6-15.2 117.5-15.2 73 0 149.5 15.2 205.4 47.8 7.8 4.5 12.9 10.7 12.9 22.6 0 13.6-11 23.3-23.2 23.3z\"\/><\/svg><\/span><span class=\"screen-reader-text\">Spotify<\/span><\/a><a href=\"#\" class=\"vcex-social-links__item wpex-social-btn wpex-social-btn-flat wpex-social-bg wpex-rounded-full wpex-has-custom-color wpex-email\"><span class=\"vcex-social-links__icon wpex-icon\" aria-hidden=\"true\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 512 512\"><path d=\"M48 64C21.5 64 0 85.5 0 112c0 15.1 7.1 29.3 19.2 38.4L236.8 313.6c11.4 8.5 27 8.5 38.4 0L492.8 150.4c12.1-9.1 19.2-23.3 19.2-38.4c0-26.5-21.5-48-48-48H48zM0 176V384c0 35.3 28.7 64 64 64H448c35.3 0 64-28.7 64-64V176L294.4 339.2c-22.8 17.1-54 17.1-76.8 0L0 176z\"\/><\/svg><\/span><span class=\"screen-reader-text\">Email<\/span><\/a><\/div>[\/vc_column][vc_column width=&#8221;3\/4&#8243; el_class=&#8221;col-content&#8221;][vc_column_text]Newspapers have leaped upon the\u00a0<a href=\"https:\/\/musana.org\/us\/wp-content\/uploads\/sites\/2\/2024\/11\/e3045267e05564587f94326f9bdb95a2.jpeg\">comments by singer Ed Sheeran<\/a>, who refuses to add his endorsement to the latest Band Aid single \u201cDo They Know it\u2019s Christmas?\u201d<\/p>\n<p>Yet Ed is just one of many people who have expressed concerns about the old-fashioned approach to aid for Africa without gaining any real reaction from the media or public. So just like it took Bob Geldof to spark the conversation back in 1984, do we need another rock star to ignite a revolution in how we support the most vulnerable across the world?<\/p>\n<p>In stating that he would have denied the use of his voice for the latest single, Sheeran quoted fellow artist Fuse ODG who said: \u201cWhile they may generate sympathy and donations, they perpetuate damaging stereotypes that stifle Africa\u2019s economic growth, tourism and investment, ultimately costing the continent trillions and destroying its dignity, pride and identity.\u201d<\/p>\n<p>The harsh truth is that the time of having a photo of a sponsored African child on our fridge may be over. It\u2019s time to rethink how we support Africa.<\/p>\n<p>Ironically, I am in the Houses of Parliament as I write this and have spent this week lobbying MPs and discussing this very point. We shouldn\u2019t need a rock star to get us talking about the use of charity funds<\/p>\n<p>As a co-founder of Musana, a nonprofit organization operating in three communities in Uganda with 8 schools that have educated over 8,500 students, hospitals offering 40,000+ patient visits per year, and employing over 685 full-time employees, we are proof that a new approach can fundamentally change the lives of those we aim to help.<\/p>\n<p>In September 2008, my husband Haril and I started Musana after rescuing 80 children from a failing orphanage in Uganda. The children there were starving, sleeping on rocky dirt floors, and living amidst garbage. We\u2019d also discovered that the orphanage leaders were profiting from foreign donations without passing funds to the children. We even found out that 80% of the children there weren\u2019t orphans \u2013 but they were told if they lied about the death of their parents, they would be given \u2018sponsors\u2019!<\/p>\n<p>When we began fundraising to support the children, we did what we knew would work \u2013 child sponsorship! And guess what? It did! More than 50 percent of our budget was met in one night! But we soon learned that, whilst admirable and well-intentioned, this approach to development can cause huge problems for the very children we are supposed to be helping. And it made us change\u2026<\/p>\n<p>This model can in fact foster an unhealthy reliance among children on donors, affecting their emotional well-being and perpetuating a cycle of dependency. Children would wait restlessly for letters, feeling unloved and forgotten if they didn\u2019t receive them. Those who did receive letters became emotionally dependent on them. It fostered inequality because some children received preferential treatment from more generous sponsors compared to others, causing resentment and social tensions among kids who were forced to watch their friends receive letters, gifts and visits from sponsors, exacerbating feelings of abandonment. This led to daily questions from children wondering why their sponsors didn\u2019t love them as much as others.<\/p>\n<p>For charities, relying heavily on foreign funding can hinder efforts to become self-sufficient and locally led, stunting long-term sustainability and innovation. In our case, staff became complacent in raising local funds, knowing that sponsorship money would cover most expenses.<\/p>\n<p>While immediate needs were addressed, systemic issues of poverty and inequality remained, hindering community development. The community referred to Musana as \u201cthe Mzungu organization\u201d (meaning white people) \u2013 indicating a lack of local ownership.<\/p>\n<p>Realizing these detrimental effects, we reevaluated our values and shifted away from child sponsorship, prioritizing local ownership, sustainability, entrepreneurship, and accountability. Though challenging, this shift was necessary to foster genuine, dignified community development.<\/p>\n<p>What sets Musana apart is its self-sustaining model, where local income, not external donations, supports the operations of the entire organization. Musana\u2019s social enterprises generate income that covers operational costs, creating 100 percent sustainable businesses that allow profits to be reinvested into the community through education scholarships and medical assistance. This year alone, our Ugandan staff have generated more than$3.5M in revenue \u2013 $500k of that is profitable which can then be invested back into the community.<\/p>\n<p>If our fundraising offices were closed today, guess what? The services Musana offers in Uganda would continue to run. We have proven that our model is unique and works. We use all donations for growth and replication into more communities, breaking the cycle of dependency.<\/p>\n<p>Because social enterprises do not depend on donations, they can sustain themselves long-term. The community\u2019s investment in Musana enterprises, including schools, hospitals, training centers, restaurants, and hotels ensures sustainability and profitability.<\/p>\n<p>This shift from passive recipients of charity to active agents of change embodies true dignity and fosters hope.<\/p>\n<p>So I stand with Ed Sheeran. His brave and principled comments can act as a catalyst to initiate a new model, one that truly empowers the incredible African people forever. Or, until the words of Ed \u2018everything has changed\u2019\u2026[\/vc_column_text][\/vc_column][\/vc_row][\/vc_section]\n<\/div>","protected":false},"excerpt":{"rendered":"<p>[vc_section el_class=&#8221;resource-single&#8221;][vc_row full_width=&#8221;stretch_row&#8221; content_placement=&#8221;middle&#8221; equal_height=&#8221;yes&#8221; remove_bottom_col_margin=&#8221;true&#8221; el_class=&#8221;resource-single__hero-banner&#8221; css=&#8221;.vc_custom_1754565794100{background-color: #00383e !important;}&#8221;][vc_column width=&#8221;1\/3&#8243; el_class=&#8221;col-text&#8221;][\/vc_column][vc_column width=&#8221;2\/3&#8243; el_class=&#8221;col-image&#8221;][\/vc_column][\/vc_row][vc_row equal_height=&#8221;yes&#8221; remove_bottom_col_margin=&#8221;true&#8221; el_class=&#8221;resource-single__section resource-single__go-back&#8221; el_id=&#8221;go-back&#8221;][vc_column][\/vc_column][\/vc_row][vc_row equal_height=&#8221;yes&#8221; remove_bottom_col_margin=&#8221;true&#8221; el_class=&#8221;resource-single__section resource-single__text&#8221; el_id=&#8221;main-text&#8221;][vc_column width=&#8221;1\/4&#8243; el_class=&#8221;col-sidebar&#8221;][\/vc_column][vc_column width=&#8221;3\/4&#8243; el_class=&#8221;col-content&#8221;][vc_column_text]Newspapers have leaped upon the\u00a0comments by singer Ed Sheeran, who refuses to add his endorsement to the latest Band Aid single \u201cDo They Know it\u2019s Christmas?\u201d Yet Ed&hellip;<\/p>\n","protected":false},"featured_media":1448,"menu_order":0,"template":"","content_type":[17],"region_hub":[],"topic_hub":[119],"year_hub":[110],"class_list":["post-1466","resources","type-resources","status-publish","has-post-thumbnail","hentry","content_type-news","topic_hub-general","year_hub-110","entry","has-media"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Why does it take a rock star to get us talking about aid to Africa? 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